B2B & Healthcare Digital Marketing

We’re a digital marketing consultancy helping B2B companies and healthcare organizations gain more awareness, leads and sales. How do we do this? We start with strategy and build out an intelligent, data-driven plan focused on reaching your goals. Using design, lead generation and marketing automation, we execute on your plan and then work with your sales team to close more business.

The proof is in the pudding as they say – we have more than 20 years of experience working with Fortune 1000 companies, innovative startups and 100’s of mid-size organizations to deliver results and proven value.

Begin With the Right Strategy 

We use design thinking to transform customer insights and ideas into strategies and actionable plans to achieve your business goals. We focus on the entire marketing funnel, providing a clear path for how your organization can not only look good, but achieve it’s marketing and sales goals.

Branding, Design & Content

Today, people embrace brands with the customer experiences that best meet their needs. Experiences begin with how a company is seen in the market. We help companies and healthcare organizations design brands and experiences that drive more business. We leverage content marketing to bring brands to life and run marketing campaigns that increase leads and sales.

Growth-Focused Website Design

We bring strategy and creativity to life with websites that elevate your brand and accelerate results. And we host your website on the premier WordPress hosting company, WP Engine, to create better experiences in a highly secure environment.

Google & Facebook Advertising

If there are two digital marketing platforms that bring our clients instant ROI, it’s Google and Facebook. We build customized campaigns that create awareness, drive leads and bring more business. We provide full measurement and reporting insights, along with recommendations on how to improve your results.

Marketing Automation to Maximize Your Success

SharpSpring is recognized as one of the premier marketing automation and CRM platforms available today. As a SharpSpring Partner, we leverage it’s power to help our clients drive more leads,  convert them to sales and optimize your entire marketing strategy. From email marketing to lead nurturing, landing pages to integrated social media management, there’s not much you can’t do with SharpSpring.

Most importantly, our SharpSpring relationship allows us to bring more value and insight to our clients to maximize their SharpSpring experience.

What They’re Saying About Us.

I've had the privilege of working with Jim Kieffer on creative campaign landing pages as a client. The entire team was impressed and happy with his work. We found JIm and his team to be knowledgeable, nimble, flexible and fast. Oftentimes we find that outside agencies to not understand the company's brand but we found that his team got it right from the start. The design and template was compelling. He and his team are great to work with and I highly recommend.

Jane HongDirector, Marketing & Communications, Scripps Health

Jim helped us both on a strategic and tactical basis in developing and executing both our creative look and feel and messaging. Jim is very thoughtful in his approach, incredibly easy to work with, and has a depth of understanding in healthcare marketing that few possess. I highly recommend his work in any type of digital marketing initiative in the healthcare space.

Kristin HambeltonChief Marketing Officer, Evariant

Brands We've Worked With.

Experience counts. We have more than 20 years of experience and have worked with some of world’s leading organizations along with many other innovative companies and startups. Here are some of those brands we’ve helped over the years:

  • PTA Plastics
  • Scripps Health
  • Maxwell Health
  • Evariant
  • Novant Health
  • UConn Health
  • Advanced Medical Imaging
  • United Way of Connecticut
  • JR Russo & Associates
  • Conning
  • Mercy Health
  • SMC Partners
  • Marder, Roberson & DeFelice
  • Lehigh Valley Health Network
  • VCU Health
  • Connecticut GI
  • Baker Estate Planning
  • Thorogood Electric
  • Admiral Moving & Storage
  • Control Station
  • UI Health
  • UCSF Health
  • Ideal Health & Body
  • New Wave Wellness
  • ODH
  • Enfield Chiropractic
  • Johns Hopkins

James Kieffer, Founder & Principal

Kieffer Consulting was created to help companies thrive in today’s digital environment. Leveraging strategy, content, design and marketing automation platforms,  we bring together small, talented teams to meet the unique marketing demands of our various clientele.  And while each client is different, we begin each engagement with same question: what’s success mean to you?  We then set in motion a detailed set of proven principles and methods that help our clients achieve their goals and ROI.

I have 20 years of experience working with companies. As a digital marketing executive, advisor and consultant, I’ve worked with many Fortune 1000 companies, innovative startups and 100’s of mid-size organizations to deliver results and proven value.

Today, my focus is specific to helping companies leverage digital marketing to maximize sales and growth. If you’re a mid-size to larger company looking to drive more engagement and sales, we should talk. We have a vast playbook of proven strategies, campaigns and case studies that you’re sure to get excited about.