Creating Landing Pages That Convert [Free Guide]

If you’re looking to gather leads for your business, you need to have a landing page strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. In order to see the greatest return on their investment, businesses need to build effective landing pages, and then test and optimize them in order to maximize conversion rates.

This guide is written for any marketer looking to initiate or improve their landing page strategy. It will guide you through the entire process of creating and optimizing landing pages, highlighting key points along the way. By the end, you’ll be ready to start creating and optimizing your own landing pages successfully.

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James Kieffer

About James Kieffer

Hi, I'm James Kieffer, Principal of Kieffer Consulting. We help companies thrive in today’s digital environment. Leveraging strategy, content, design and marketing automation platforms, we bring together small, talented teams to meet the unique marketing demands of our various clientele. And while each client is different, we begin each engagement with same question: what’s success mean to you? We then set in motion a detailed set of proven principles and methods that help our clients achieve their goals and ROI.

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