If you’re looking to gather leads for your business, you need to
have a landing page strategy.
This guide is written for any marketer looking to initiate or improve their landing page strategy. It will guide you through the entire process of creating and optimizing landing pages, highlighting key points along the way.
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What is a landing page?
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The anatomy of a landing page
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Why are landing pages so important?
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Planning your landing page
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What does a great landing page look like?
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Seven elements of a high-converting landing page
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How to personalize with dynamic content
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Why test and optimize your landing pages?
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How to test and optimize your landing pages
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Driving traffic for tests
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