Meet Our Consultants

We’re a team of designers, developers, strategists, writers and digital marketers focused exclusively on helping midsize organizations grow smarter. With more than 100 years of combined experience, we know a few things about how to help organizations leverage inbound marketing to deliver more qualified leads. Our mission is to provide solutions that directly increase the value of your brand, drive more leads and close more sales.

We work with midsize companies looking to grow revenues using proven inbound marketing and sales enablement solutions.

James Kieffer

Founder – Chief Growth Officer

Jams is the Founder and Chief Growth Officer of Kieffer Consulting. With 20 years of experience, he brings a wealth of knowledge and proven expertise in all areas of digital design, development, marketing and marketing platforms. He’s worked with many Fortune 1000 companies as well as start-ups, always bringing a thirst for maximizing his clients’ success. He has completed work for Scripps Health, UConn Health, John Hopkins, Novant Health, Connecticut GI, United Way of CT, VCU Health and many more. His mission today is helping healthcare brands grow and deliver better customer experiences.

Sarah Lightfoot

Strategist & Writer

Sarah specializes in creative solutions for complex and highly regulated industries. She’s written for B2B and consumer brands such as Kraft, Maybelline, Microsoft, IBM, Montefiore, New York-Presbyterian, Cigna, UnitedHealthcare and Bausch & Lomb. Her résumé includes top New York agencies. Sarah earned a BA in English from Yale.

Andy Mathers

Design / UX Director

Andy Mathers has over 20 years of professional experience as a user-centered designer. Skilled in researching, defining, prototyping, testing and designing iteratively to improve customer experiences with consumer websites and applications. He has completed work for Time-Life Books, National Institutes of Health, League of Women Voters, NASA, A.I. DuPont Hospital for Children, CertainTeed Corporation, AIG, Kemper Insurance, Prudential Financial Group, Geisigner and Duke Health. His design work has been recognized by Communication Arts Magazine, The Philadelphia Art Directors Club and Central PA Business Journal.

Kyle Reeves

Search & PPC Leader

Kyle is a creative, analytical marketer with 18 years of experience across a wide range of online, offline marketing and advertising activities, with the last 12 being primarily focused on digital and search engine marketing (SEM) - Google Ads, Bing, Facebook & LinkedIn advertising - and conversion optimization. He has been Google Ads certified since 2011 and is currently certified in Search, Display, Mobile, Video & Shopping as well as Google Analytics. He has experience across a wide variety of industries managing monthly budgets of $2,000 - $250,000+.

George Ackerman

Certified Marketer

George has over 15 years of experience in online advertising. He's worked at an email and direct response startup as well as CBS where he gained a unique skill set that he's been using to provide advertising solutions for clients for the past 5 years. He's worked with many large clients such as NASCAR, Volvo, GMC and others on PPC marketing campaigns. He's focused on achieving campaign goals across programmatic channels, Google, Facebook and Twitter. He's certified for Search, Display and Video by Google and has direct experience working with programmatic DSPs.

Tim Pacileo

Senior IT Advisor & Strategist

Tim brings over two decades of IT strategy, transformation and service delivery His primary expertise is in IT assessments, strategy and transformation including IT Consolidations, IT Sourcing, Cloud Computing (AWS, Azure, Google), SaaS, IT Operations, Disaster Recovery and Business Continuity Planning for clients within the domestic US and international markets. In addition to healthcare and HIPAA / HITRUST compliance, Tim has led successful engagements working with clients in the Financial Services, Higher Education, Manufacturing, and Public Sector environments.

Amanda Bedard

Brand & Marketing Strategist

Creative and strategy can seem contradictory at times. While a strategic focus is critical for leading the team, there must also be time and space for the marketing team to fuse information with creativity. Based on 23 years of consulting, Amanda believes that leading with strategy helps optimize outcomes and create a productive environment for collaboration. Backed by years of proven experience, she delivers an action plan that informs your marketing & sales teams with the strategic foundation of your brand and the messages you deliver.

Jim Elliott


Jim has been involved in television video production for over 40 years. Starting out processing 16mm film for a television station in Memphis Tennessee in the late 70s, Jim has been involved in all aspects of technology from film through video tape and into the digital world. Jim won a Emmy award in the northeast region for his photography in a TV news feature. From working inside US nuclear submarines to The NCAA Championships, National political conventions to US presidential events, Jim has worked in wide variety of situations. He has shot interviews with major sports figures Willie Mays, Troy Aikman, Dale Earnhardt Junior and Bill Belichick. He’s covered the Olympic torch run across America and shot the Olympics in Atlanta, Salt Lake City and Nagano Japan. He has lived in Connecticut for the last 35 years.