Promoting the benefits of proton therapy for the treatment of prostate cancer.
Targeted proton beam therapy for prostate cancer can significantly reduce radiation to surrounding areas, thereby reducing the risks of erectile dysfunction due to decreased testosterone levels, urinary and rectal problems, and gastrointestinal disorders. Scripps is the only proton therapy center in California that uses the most advanced proton therapy — pencil-beam scanning — in every treatment room.
To help increase conversion from their digital marketing programs, we were asked to redesign elements of the program, including the main landing page and display ads. Using the theme “Life After Prostate Cancer is a Beautiful Thing” from an ongoing advertising program, we redesigned the entire user experience, focusing on creating more conversions and engagement. Along with a new design, we modified the layout for both desktop and mobile. The end results was a significant increase in conversions and engagement.