Scripps is advancing the fight against cancer in new ways by being the first U.S. proton therapy center to use pencil-beam technology in all of our treatment rooms. To help reach more consumers, the organization has found social media, in particular, Facebook, a great channel to bring awareness. The issue was how to turn Facebook viewers into prospective patients.
To help increase engagement on Facebook, we collaborated with Scripps on a new social-media landing page – one that first seeks to educate and help consumers understand the benefits and advantages of proton therapy. For those ready, we strategically placed calls-to-action (CTAs) to either download a guide or sign up for an appointment to learn more. Built for desktop and mobile interaction, the new strategy is helping Scripps turn social media into true patient acquisition channel.