Using animation and video to communicate Connecticut 211's latest improvements.

2-1-1 is a one-stop connection to the Connecticut local services people need, from utility assistance, food, housing, child care, after school programs, elder care, crisis intervention and much more. With upgrades and additional services being offered via the website, the organization turned to Kieffer Consulting to help explain these new offerings. Using a comprehensive process, we worked with United Way of Connecticut to develop a story that thoroughly communicated all the vital details of the newest offerings. From here we added illustration and finally, developed a video, complete with moving animation and a voice over.