Strategy Informed by Research & Data
Digital Strategy
Strategy & Marketing Research Services
Brand Audit
Conducted with key stakeholders present, the audit functions as a way to reset and evaluate current initiatives. Our process draws upon intelligence, yet identifies opportunities and barriers, especially in the digital space where customer experience gets lost.
Market Analysis
We analyze your position and get you ahead of the competition in a current or new market. Moreover, we help you determine “total available market” metrics, create ROI projections and define market segments.
Competitor Analysis
We deliver market intelligence via analysis of market activity and data to guide strategic direction. We analyze your competitors to help you understand how to increase your website traffic and improve performance across all digital channels.
Advertising Strategy
We’ll analyze your competitors’ ad strategies including keywords, paid ads and display ads. See how much different advertisers in your niche are spending now as well as common keywords, ad trends and advertising behavior.
Go-To-Market Strategy
We’ll collaborate with you and your team to build out your marketing strategy as it relates to both inbound and outbound marketing, content development, tech-stack needs and planning as well as timelines, SMART goals and budget allocation.
Data & Analytics
We’ll help you understand how to track overall brand sentiment and measure performance across all marketing channels in order to easily understand the data and how it can inform decisions related to marketing, advertising and sales enablement.
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