Strategy Informed by Research & Data

Digital Strategy

We help companies achieve better results and ROI with the right strategy, informed by market research, competitive analysis and data.

Strategy & Marketing Research Services

Brand Audit

Conducted with key stakeholders present, the audit functions as a way to reset and evaluate current initiatives. Our process draws upon intelligence, yet identifies opportunities and barriers, especially in the digital space where customer experience gets lost.

Market Analysis

We analyze your position and get you ahead of the competition in a current or new market. Moreover, we help you determine “total available market” metrics, create ROI projections and define market segments.

Competitor Analysis

We deliver market intelligence via analysis of market activity and data to guide strategic direction. We analyze your competitors to help you understand how to increase your website traffic and improve performance across all digital channels.

Advertising Strategy

We’ll analyze your competitors’ ad strategies including keywords, paid ads and display ads. See how much different advertisers in your niche are spending now as well as common keywords, ad trends and advertising behavior.

Go-To-Market Strategy

We’ll collaborate with you and your team to build out your marketing strategy as it relates to both inbound and outbound marketing, content development, tech-stack needs and planning as well as timelines, SMART goals and budget allocation.

Data & Analytics

We’ll help you understand how to track overall brand sentiment and measure performance across all marketing channels in order to easily understand the data and how it can inform decisions related to marketing, advertising and sales enablement.

Jim has a strong and experienced grasp on interactive and knows how to run an efficient digital operation. Jim possesses a strong logistical core yet can still deliver persuasive dialogue and engage heavily with his clients. At the heart of it all is Jim's unique sense of business style and his ability to find compromise within the chaos and against all odds.

Sean Stearley, Director, Marketing Operations (Marketing Strategy and Operations)Aetna, a CVS Health Company

5 Web Design Trends for Companies During COVID-19

| Web Design | No Comments
Research shows that there are over 1.58 billion active sites in the world. More than 4.5 billion people use the internet worldwide and three out of five people prefer to…

4 Critical Website Factors for Success

| Web Design | No Comments
In case you weren't paying attention to your digital strategy, you probably are now. The Coronavirus has upended virtually everything, including how businesses, large and small, function. While some industries…

The 5 Most Popular WordPress Themes

| Web Design, WordPress | No Comments
WordPress is the world's most popular content management system (CMS) on the planet, powering a staggering 38% of all websites. And while WordPress offers users an incredible platform, themes are…

Why Healthcare Organizations Should Invest in Inbound Marketing

| Digital Marketing, Healthcare, Inbound Marketing | No Comments
Have you made inbound marketing a part of your healthcare marketing strategy yet? If not, you could be missing out on valuable traffic and leads. The very core of inbound marketing is…