The Ultimate Guide to
Marketing Automation Terminology

A glossary of terms to demystify marketing automation.

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For businesses involved in digital marketing, marketing automation
has quickly become a game-changer.

We’re here to help you get familiar with some basic automated marketing and sales concepts, including the ones below:

  • Behavioral-Based Automation
  • Drip Campaigns
  • Dynamic Lists
  • Lead Nurturing and Lead Scoring
  • Progressive Profiling
  • Lists, Triggers and Workflows
  • Time-Based Automation
  • Social Media Monitoring

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