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I help companies create and execute a winning  marketing strategy.

Accelerate your business growth with a proven marketing approach. I’ve driven success across diverse landscapes from healthcare to startups, B2B to B2C. Ready to learn more?

fractional cmo for B2B healthcare companies

I help companies create and execute a winning  marketing strategy.

fractional cmo for B2B healthcare companies

Get the marketing expertise you need.

My name is Jim Kieffer. I’m a Fractional CMO helping companies build and scale predictable year-over-year growth using a proven marketing framework.

I’ve been a trusted marketing advisor and CMO to hundreds of companies for over 20 years.

I’ve helped three companies go from start-up to acquisition; I’ve started two highly successful companies and helped countless others grow by leveraging a proven marketing system.

My goal is to help businesses break free from short-sighted tactics and assist them in building a business that is more profitable than ever despite more competition.

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Trusted by leading organizations.

Why hire me as your Fractional CMO?

A Fractional CMO is the part-time executive who runs your marketing team and is responsible for all your marketing outcomes. As your Fractional CMO, I will find out your goals and what has worked so far and create a comprehensive marketing plan to achieve those goals. I will make sure your team is performing well and in good spirits. I’ll also put in the systems and processes to make your marketing department a reliable asset to your company. I’d love to hear your goals and help you reach them with marketing that gets results.

Marketing Leadership

Your company’s marketing department requires a strong and experienced leader to confidently make decisions and effectively lead the marketing team toward success.

Marketing Strategy

A comprehensive marketing strategy tailored to your niche and industry is essential to achieve success in your business. Therefore, you need a Fractional CMO with extensive experience to ensure your marketing efforts are on point and effective.

Part-time CMO

A Fractional CMO could be your solution if you’re looking for a skilled Chief Marketing Officer but don’t require a full-time commitment. My flexible agreement allows you to hire me for as little as 5 hours per week or up to 20 hours per week, giving you the expertise you need without any unnecessary expenses.

Experienced and Proven

It is imperative that you hire an experienced individual who can provide strategic direction and anticipate potential obstacles. With over 20 years of experience, I have a proven track record of helping B2B businesses grow and thrive.

Functional Marketing® Framework

Our proprietary methodology, the Functional Marketing® Framework, is proven to improve your current marketing programs, marketing results, and the way the marketing team runs from dysfunctional to functional.

Fractional CMO Services

Fractional CMO Engaged Package

  • A fractional Chief Marketing Officer for your business for 10 hours per week
  • Deploy the Functional Marketing® Framework to build out marketing strategy, establish KPIs and reporting, define positioning, and more
  • Functional Marketing® Systems Map delivered after the first 30 days
  • Quarterly Planning calls quarterly, Sprint Planning and Review calls led weekly, and Daily Stand-Ups with the team
  • Hire, train, evaluate and fire vendors, employees, & contractors
  • 3-month minimum commitment (short-term, high-octane)
  • Investment: Starting at $7,500/month


Half-Day Consultative Strategy Session

  • 4-hour Strategy Session for your team using the Functional Marketing® Framework to focus your marketing strategy.
  • Custom, bespoke based on your company’s needs.
  • 7-day Preparatory Period via email correspondence
  • Delivery includes immediate marketing punch list, list of blindspots, and marketing campaigns for next 1-6 months
  • Investment: Starting at $5,000 + travel (if required)


Fractional CMO Advisor


  • A fractional CMO leading your team as a strategic advisor
  • Available after at least one 90-day sprint with CMO Engaged or a Half-Day Consultative Strategy Session
  • Quarterly Planning calls quarterly, Sprint Planning calls led twice-monthly
  • Unlimited email correspondence
  • Grow long-term with the least financial risk
  • Access to our marketing campaign standard operating procedures (SOPs)
  • 6-month commitment
  • Investment: Starting at $3,000/month


Jim is a visionary leader who possesses an inspiring combination of skill, instinct and foresight. Jim sees the total marketing landscape and is able to lead marketing, design and development teams to success. Having worked with Jim for several years, I have seen first-hand how he is able to distill insights from a variety of diverse inputs - turning those insights into actionable plans - while orchestrating numerous groups to achieve solutions that truly stand apart. For those fortunate to work with or for Jim, he instills confidence, pride and a consistent commitment to delivering extraordinary work.

Rob Grant, Chief Strategy and Innovation OfficerMercury Healthcare

I worked with Jim while I was CMO at Evariant. Jim helped us both on a strategic and tactical basis in developing and executing both our creative look and feel and messaging. Jim is very thoughtful in his approach, incredibly easy to work with, and has a depth of understanding in healthcare marketing that few possess. I highly recommend his work in any type of digital marketing initiative in the healthcare space.

Kristen Hambelton, CMOElastic Path

Have had the pleasure of working with Jim over the past year now. Jim has a strong and experienced grasp on interactive and knows how to run an efficient digital operation. Jim possesses a strong logistical core yet can still deliver persuasive dialogue and engage heavily with his clients. At the heart of it all is Jim's unique sense of business style and his ability to find compromise within the chaos and against all odds.

Gary Druckenmiller, General Manager, Consumer Health & CRMInnovaccer